Centre stands as an experimental fusion of aesthetics with a concept sure to send the retail experience on a new course. Set to open in April 2007, Centre specializes in sourcing and mixing the best in young designer labels and contemporary street fashions: a marriage of luxurious extremes. With a well-edited assortment of compelling footwear, clothing, timepieces, eyewear as well as independent books and music, Centre’s buying rationale relies on instinct and a desire to expand the palette of consumers. “We are a concept born not of necessity, but of an enthusiasm for finding those rare pieces that convey a sense of exploration and lifestyle in a sophisticated, yet subtle manner,” says Centre’s Phillip Sterling. “Our loyalty lies with design and its process; not labels and price-points.”

The store’s interior is a case study in iconic extremes, combining scenes from the debauchedness of the disco-era Manhattan penthouse with the calming, digital symmetry of Japanese modernism. Designer Matthew Giese -- with the help of Kuzuu Design -- was responsible for uniting these two schools within an unfinished, 875-square- foot concrete box, a natural progression for Giese as the owner/designer of boutique club hotspot, Suite ( suitedallas.com ). The resulting space heralds a style giving nods to the groundbreaking architectural works of Rem Koolhaas, Tadao Ando, and the lesser-known Masamichi Katayama. It is an interior blending smoked glass and untreated wood planks with a carefully selected assortment of neon, florescent and LED light installations.

Centre’s extensive build-out forms a cornerstone in developing a platform for a progressive, design-driven retail experience that stresses the engagement of the senses between patron and product. Ultimately, Centre stands as a canvas to be filled with products all serving to rewrite the rules of luxury and branding the creativity of a generation begat from the likes of Warhol and Starck.

The boutique is proud to present an eclectic range of vendors for Spring 2007, including WESC, Maharishi MHI, b.Son, Puma, Imperial Denim, Alex and Chloe, Converse, EFU by Richard Kidd, GONZ, Cassette Homme, Bing Bang, Le Magnifique, Tom Ford, Suemi, Evil Genius, Nooka and many more. The apparel will stand alongside an ever changing array of books and music targeted towards the globally and design-minded consumer. Centre is located within Mockingbird Station at 5331 Mockingbird Lane ( NE corner of Mockingbird and Central Expressway. ) 214.821.2028. www.gotocentre.com

Lines include: Clarendon, Red Clay, LAMB, Vans, House 33, etc.

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